Sustainability & Training

Brad Holden


Master Fisherman and Codes of Practice

Brad is a recognised OceanWatch Master Fisherman. He harvests seafood respecting the aspects of responsible and sustainable fishing incorporated in the Master Fisherman Program including quality assurance, bycatch reduction devices and techniques, animal welfare, threatened species management, etc. 

As a NSW Fisherman, Brad is working according to the following fishing industry Codes of Practice. Industry codes of practice are a commitment to environmental best practice and are aligned with the principles and objectives of the United Nations Food and Agriculture Organisation. 

Brad is a key participant in the Loaves and Fishes Barbeque, a community engagement event that has been held annually at South West Rocks since 2011. Proudly assisted by OceanWatch Australia the event highlights the involvement of his crew in successful sustainability research. For this work, Brad’s Ocean Haul crew was highly commended in the NSW Seafood Industry Awards for Environmental Excellence on two occassions.


Bio-toxin Management Plans

Brad is part of the mid north coast pipi shellfish quality assurance program. Weekly laboratory testing of water quality and pipi flesh and annual NSW Food Authority food safety plans audits ensure best practice in the handling, storage and transportation of seafood, and to guarantee exceptional quality and product safety.


Environmental Impact Statements

An environmental impact assessment has been completed for each of the major NSW wild catch fisheries to help ensure they are managed in a sustainable way.

Brad is working respecting the:


Fisheries Management Strategies

Fisheries management strategies are guidelines for NSW professional fisheries, developed with an intent to accredit fishing activities in NSW as sustainable under both State and Commonwealth legislation.

BrD is working according to:


Go on our Sustainability page to learn more about sustainability in seafood industry.